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Our mission is to use artificial intelligence to enhance human lives and is based on our research and development philosophy 

Human + AI > Human or AI

Current focus is substantially improving business productivity

Starting points: Digital Marketing & B2B Sales

Leadership Team


Joe Anandarajah

Co-founder & CEO

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Albert Rothenstein

Co-founder & CTO

Joe is an accomplished innovator and entrepreneur who is deeply passionate about artificial intelligence and machine learning. With a background in engineering, he has architected numerous cutting-edge solutions that have pushed the boundaries of what is possible in the fields of AI and Tech.

Throughout his 20+ year career, Joe has successfully executed on numerous New Business Development and New Product Introduction initiatives, consistently driving innovation and growth for a wide range of organizations. He has a proven track record of delivering hundreds of millions of dollars in sales globally, demonstrating his ability to turn innovative ideas into successful, revenue-generating products.

Joe holds a BASc(Engineering) and an MBA, is a patent holder and the receipient of several national and international awards in mathematics and physics.

Albert is a proven technology leader with a passion for software engineering and product development. He has broad industry and research experience, and his work has been published and cited in numerous professional publications, textbooks, and patents.


With over 20 years of experience as a successful product and technology leader in Tech and FinTech industries, Albert has established a reputation as a true visionary and entrepreneurial-minded turnaround specialist. He has a track record of consistently delivering innovative product engineering solutions, even in the most challenging of circumstances.

Albert's hands-on approach and ability to bridge the gap between technology and business objectives have enabled him to create and drive business opportunities using cutting-edge technologies.


Albert holds an MSc(Computer Science) and a Ph.D.(Focus area Computational Neuroscience).

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Partnerships / Affiliations

Home: FAQs

Frequently Asked Questions

What makes Semantic Brain unique?

Semantic Brain is an Artificial Intelligence startup based out of Toronto, Ontario, Canada. Our products are designed to be used by Marketing and Finance professionals (not just Data Scientists) to build AI, and incorporates numerous AI modules pre-optimized for Marketing / Finance.

What is Domain-Expertise-Centric AI? Why should customers implement it?

Domain-Expertise-Centric AI is Semantic Brain's variation / enhancement of Data-Centric AI for Marketing and Finance. We leverage Marketing / Financial expertise to Capture Data, perform Exploratory Data Analysis  and to Engineer & Select Features. This substantially improves Signal-to-Noise Ratio which increases Accuracy up to 20%, and reduces Time-To-Market by 50% and Compute by 70%.

What is Asperios Marketing?

Asperios Marketing is our Internet Marketing analysis and optimization product that has helped our customers significantly improve Acquisition, Engagement and Goal Completion / Conversion - E.g., Increase Clicks per dollar by ~400% and Goal Completions / Conversions by ~180%. Assets and channels analyzed include - Website, Organic Search, Search Ads, Display Ads, Social, Referral and Email.

What is Asperios Finance?

Asperios Finance is our Investor Dashboard and Predictive Analytics solution. Its Predictive Analytics has been used to simulate Long-Short equity trades and resulted in 3x Market Returns and 5x Risk adjusted Returns (i.e., Sharpe Ratio).


What is BizML?

BizML is our Domain-Expertise-Centric AI based Framework that is both software and process; that is used to capture, grow and amplify Expertise within a company. This Framework can be used by Semantic Brain and/or its clients to develop custom solutions.

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Toronto, ON, Canada

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