Semantic Brain for Marketing

Powered by Advanced Analytics + AI Agents: Copilot for IOx Marketing ROI

For Marketing Teams & Agencies

Stop funding ad waste. Start compounding ROI.

Digital advertising still wastes money — often 80–90% from legacy tool use. Semantic Brain aligns spend with how customers actually search, click, and convert, delivering 2–3× more conversions per dollar within weeks. Then we scale those gains across your marketing and brand.

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80–90%

Ad budget waste from legacy tool use

2-3x

More conversions per $ 
(2 to 6 weeks)

< 10 mins

Generate per segment
GTM + Ads

½ day

Initial setup + reports & insights

Read-only integrations: GSC, GA4, Google Ads. No PII. Access revocable anytime.

Proven across industries

Security SaaS

10x

Conversion uplift in the US

54x

Conversion uplift in India

A 7% increase in digital marketing spend for ads resulted in a 700% increase in conversions.

Harley-Davidson Dealership

Lower CPA

and higher qualified leads

Persona-tuned headlines; geographic intent shaping; cleaner query mix

Dog Training

½ to ⅓ the Cost

of the original ads

Customer pull-focused Search Ads significantly outperformed both older search ads and performance max ads.

Illustrative examples. Results may vary.

Why does 80–90% of digital ad spend get wasted?

Most accounts optimize ad specific levers (keywords, structure, budgets) but fail to deeply understand the customer and their buyer behaviour

Customer Understanding & Communication - 30%

  • Personas & Buyer Behaviour:  Not well understood
  • Brand voice: inconsistent across Ads/SEO/Social

Ad Content - 35%

  • Leaky negatives:  irrelevant/ambiguous traffic not excluded
  • Ad structure & creative: not reflecting winning topics/personas

Technical - 20%

  • Settings & integrations:  GA4/GSC underused or misconfigured

Misalignment among these components - 15%

From “Product Push” to “Customer Pull” — fast

BizML (advanced analytics) + LLM (reasoning) realigns your account to demand. Expect fewer irrelevant clicks, better match to intent, and lower cost per conversion.

Ad Audit & Triage

Campaigns, ad groups, queries, negatives, and settings. Pinpoint leaks and quick wins.

Keywords & Negatives

Refocus on high-intent queries; shut off ambiguous traffic.

On-Brand Creative

Use Brand Voice + winning topics/personas to ship ads that resonate.

10-Minute Ad & GTM

Select a segment → generate complete GTM + Google Search Ad campaign in <10 min.

See the Ad Audit → Ad Win flowView key metrics

Available after data analysis.

What we improve (Ads & BizML)

Ad Efficiency

  • Cost per conversion ↓
  • Qualified CTR ↑
  • Query-intent match ↑
  • Budget to high-intent segments ↑

BizML(Analytics) Signals

  • Topic opportunity gaps
  • Persona performance (engage/convert most/least)
  • Demographic lift (age, gender, location)
  • Brand voice consistency & resonance

We typically see 2–3× more conversions per dollar within weeks after audit + restructuring, then compound gains with ongoing BizML insights.

Why it works

From(Manual)

To(AI)

Product Push

Customer Pull

Broad Groupings

Micro-segments

Keywords

Content - Description, Headlines

Predict Clicks

Optimize Conversions

Late Stage

Journey Stages

Our technologies

BizML

Combines Domain Expertise and Feature Engineering to create a feedback loop that increases accuracy (up to 20%) and reduces error rates (up to 50%).
‍
Designed for Non-Tech/Non-Data Scientists.

Patent Pending
Find out more

Personalizer

Language-driven user targeting and content generation.
‍
Integrates with BizML to increase precision and reliability (e.g. eliminate/reduce hallucinations) of interactions.

Massively Scalable.

Patent Pending
Find out more

Agent

Integrates with BizML, Personalizer, Data Sources and Tools.
‍
Every user is assigned at least one Agent that acts as both a Proxy and a Second Brain.

Max Personalization and Automation.

Find out more

Brand Voice: generate, audit, update — and reuse anywhere

After we analyze your data, Semantic Brain produces a Brand Voice document you can download as .md. Use it to generate, audit, and update content for Ads (incl. non-Google), SEO, and Social — so every touch is on-brand and aligned with what converts.

  • Combines persona, age, gender & location analysis
  • Feeds ad generation and landing-page copy
  • Keeps creative consistent while you iterate fast
Unlock your Brand Voice (.md)See the workflow

Available after data analysis.

Reports included (setup in ½ day)

Topics

Persona

Age, Gender & Location

Brand Voice

Ad Analysis

Ad Generation

Read-only integrations: GSC, GA4, Google Ads. No PII. Access revocable anytime.

Your path to 2-3x more conversions per dollar

Connect read-only to GSC, GA4, Google Ads

Get reports in ½ day: Topics, Personas, Demographics, Brand Voice, Ad Analysis

Win quick: reallocate budget, tighten negatives, restructure ads, ship on-brand creative

Generate complete Google Search Ad and GTM per segment in < 10 mins

Scale learnings into SEO & Social; iterate Brand Voice; test landing pages

Book a Demo

Prefer Performance Max? We begin with Search for clear, attributable wins, then add PMax and other channels.

Beyond Ads: improve your entire marketing process

Once ad waste is under control, the same analytics and brand signals lift SEO, Social, and landing-page performance. You get a tighter funnel, faster iteration, and a brand that resonates.

  • On-brand content across channels (from one Brand Voice)
  • Topic & persona-driven planning (GTM that writes itself)
  • Continuous audit & update loop (less manual effort)

What you’ll measure next

Landing-page lift

Content resonance

Organic demand capture

Channel mix efficiency

From quick ad wins → durable brand & funnel gains.

FAQs

How fast can we see results?
Why do you claim 80-90% digital ad spend waste?
Is Semantic Brain fully automated?
What about data security and privacy?
Do you work beyond Google Ads?

Leadership

Dedicated to helping Marketing & App Teams

Joe Anandarajah

CEO

Business & Quant Prime
Lead Architect, New product & Business

MBA and BASc (Electrical Engineering)

Top 10 Math & Physics Awards in North America

Architect - Enterprise Apps, Personalisation, AI, SaaS Vendors, CRM, Data

Dr. Albert Rothenstein

CTO

Tech & Language AI Prime
Lead Developer, Infrastructure, Ops

PhD in Computer Science (Computational Neuroscience)

35 Research Publications in AI & Software

Lead Developer - Financial Services & Tech from Apps to Compilers

Other awards & accomplishments

All key players have Graduate Degrees from Canada
AI and Blockchain Patents (US & Canada)
Research publications in Software and AI (35 Publications)
Top 10 Math & Physics Awards in Canada / North America (9 awards)

How we evolved

From Investing to Marketing & App Innovation

Our journey and IP evolution

We started by combining financial models with advanced AI/ML to help hedge funds. After proving these techniques deliver superior results, we applied them to ad optimization—then added LLM agents. Today, we offer breakthrough solutions for Marketing and App Innovation.

Analytics-driven Copilot for Marketing

Grounded in numbers and using full suite of AI capabilities, to augment marketers

Quantitative Marketing

Turn data into clear, prioritized actions—and ready-to-use assets like personas, buyer behaviour, brand voice, content and optimized ad campaigns. Reduce waste and improve performance through a continuous analytics + agent feedback loop.

Multiple Semantic Brains for App Innovation

Align App UX with Digital Marketing and augment Apps

From Features to Intelligence

As AI commoditizes software development, intelligence becomes the differentiator—our intelligence helps optimize App UX, align App UX with digital marketing, and enhance app capabilities. Build what customers respond to, and continuously improve with an analytics + agent feedback loop.
Copyright © 2025 | Semantic Brain
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Unlocking Brand Voice
Don't just document it. Optimize and apply it.

The Problem:

‍Most companies invest heavily in developing a Brand Voice, only to let it sit in a static PDF. They miss the two most critical steps: Optimization and Application.

1. Optimize: Data > Guesswork

‍Stop relying on limited market research or gut instinct. Semantic Brain uses quantitative analytics to derive your Brand Voice from hard data.

  • Deep Analysis: We analyze demographic, psychographic, and behavioral signals to build accurate Customer Personas and Buyer Behaviour models.
  • Human-in-the-Loop: We combine this quantitative rigor with your marketing team’s expert input to fine-tune the final voice.

2. Apply: A Voice That Works Everywhere

‍We turn your optimized voice into a portable asset—an approved .md (Markdown) file ready for deployment.

  • Audit: Instantly check existing assets for alignment.
  • Update: Seamlessly handle brand refreshes and new content needs.
  • Generate: Scale production of on-brand content across ads, SEO, and social.