Semantic Insights for Marketing

Analytics-driven Copilot for IOx Marketing ROI

For Marketing Teams & Agencies

Stop funding ad waste. Start compounding ROI.

Digital advertising still wastes money — often 80–90%. Semantic Insights aligns spend with how customers actually search, click, and convert, delivering 2–3× more conversions per dollar within weeks. Then we scale those gains across your marketing and brand.

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80–90%

Typical ad budget waste

2-3x

More conversions per $ 
(2 to 6 weeks)

< 10 mins

Generate per segment
GTM + Ads

½ day

Initial setup + reports & insights

Read-only integrations: GSC, GA4, Google Ads. No PII. Access revocable anytime.

Proven across industries

Security SaaS

10x

Conversion uplift in the US

54x

Conversion uplift in India

A 7% increase in digital marketing spend for ads resulted in a 700% increase in conversions.

Harley-Davidson Dealership

Lower CPA

and higher qualified leads

Persona-tuned headlines; geographic intent shaping; cleaner query mix

Dog Training

½ to ⅓ the Cost

of the original ads

Customer pull-focused Search Ads significantly outperformed both older search ads and performance max ads.

Illustrative examples. Results may vary.

Why does 80–90% of digital ad spend get wasted?

Most accounts optimize ad specific levers (keywords, structure, budgets) but fail to deeply understand the customer and their buyer behaviour

Customer Understanding & Communication - 30%

  • Personas & Buyer Behaviour:  Not well understood
  • Brand voice: inconsistent across Ads/SEO/Social

Ad Content - 35%

  • Leaky negatives:  irrelevant/ambiguous traffic not excluded
  • Ad structure & creative: not reflecting winning topics/personas

Technical - 20%

  • Settings & integrations:  GA4/GSC underused or misconfigured

Misalignment among these components - 15%

From “Product Push” to “Customer Pull” — fast

BizML (advanced analytics) + LLM (reasoning) realigns your account to demand. Expect fewer irrelevant clicks, better match to intent, and lower cost per conversion.

Ad Audit & Triage

Campaigns, ad groups, queries, negatives, and settings. Pinpoint leaks and quick wins.

Keywords & Negatives

Refocus on high-intent queries; shut off ambiguous traffic.

On-Brand Creative

Use Brand Voice + winning topics/personas to ship ads that resonate.

10-Minute Ad & GTM

Select a segment → generate complete Google Search ad + micro-GTM in <10 min.

See the Ad Audit → Ad Win flowView key metrics

Available after data analysis.

What we improve (Ads & BizML)

Ad Efficiency

  • Cost per conversion ↓
  • Qualified CTR ↑
  • Query-intent match ↑
  • Budget to high-intent segments ↑

BizML(Analytics) Signals

  • Topic opportunity gaps
  • Persona performance (engage/convert most/least)
  • Demographic lift (age, gender, location)
  • Brand voice consistency & resonance

We typically see 2–3× more conversions per dollar within weeks after audit + restructuring, then compound gains with ongoing BizML insights.

Why it works

From(Manual)

To(AI)

Product Push

Customer Pull

Broad Groupings

Micro-segments

Keywords

Content - Description, Headlines

Predict Clicks

Optimize Conversions

Late Stage

Journey Stages

Our technologies

BizML

Combines Domain Expertise and Feature Engineering to create a feedback loop that increases accuracy (up to 20%) and reduces error rates (up to 50%).
‍
Designed for Non-Tech/Non-Data Scientists.

Patent Pending
Find out more

Personalizer

Language-driven user targeting and content generation.
‍
Integrates with BizML to increase precision and reliability (e.g. eliminate/reduce hallucinations) of interactions.

Massively Scalable.

Patent Pending
Find out more

Agent

Integrates with BizML, Personalizer, Data Sources and Tools.
‍
Every user is assigned at least one Agent that acts as both a Proxy and a Second Brain.

Max Personalization and Automation.

Find out more

Brand Voice: generate, audit, update — and reuse anywhere

After we analyze your data, Semantic Insights produces a Brand Voice document you can download as .md. Use it to generate, audit, and update content for Ads (incl. non-Google), SEO, and Social — so every touch is on-brand and aligned with what converts.

  • Combines persona, age, gender & location analysis
  • Feeds ad generation and landing-page copy
  • Keeps creative consistent while you iterate fast
Unlock your Brand Voice (.md)See the workflow

Available after data analysis.

Reports included (setup in ½ day)

Topics

Persona

Age, Gender & Location

Brand Voice

Ad Analysis

Ad Generation

Read-only integrations: GSC, GA4, Google Ads. No PII. Access revocable anytime.

Your path to 2-3x more conversions per dollar

Connect read-only to GSC, GA4, Google Ads

Get reports in ½ day: Topics, Personas, Demographics, Brand Voice, Ad Analysis

Win quick: reallocate budget, tighten negatives, restructure ads, ship on-brand creative

Generate complete Google Search Ad and GTM per segment in < 10 mins

Scale learnings into SEO & Social; iterate Brand Voice; test landing pages

Book a Demo

Prefer Performance Max? We start with Search for transparent wins; PMax generation is next on our roadmap.

Beyond Ads: improve your entire marketing process

Once ad waste is under control, the same analytics and brand signals lift SEO, Social, and landing-page performance. You get a tighter funnel, faster iteration, and a brand that resonates.

  • On-brand content across channels (from one Brand Voice)
  • Topic & persona-driven planning (GTM that writes itself)
  • Continuous audit & update loop (less manual effort)

What you’ll measure next

Landing-page lift

Content resonance

Organic demand capture

Channel mix efficiency

From quick ad wins → durable brand & funnel gains.

FAQs

How fast can we see results?
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